Asia’s leading golf operator, Golfasian, is looking for a senior events manager (EM) with solid sales & marketing focus to support our golf tournament and corporate golf event business.
The EM has overall responsibility for delivering a top-notch experience for players, sponsors, partners, and all tournament constituents and has the responsibility of operating the company’s day-to-day event business. The EM will lead the event execution with a breadth of responsibility that ensures excellence in all tournament operational and financial aspects.
This role will entail:
Leadership and planning:
- Develop schedules and execute plans to establish each event
- Create and implement marketing and promotional tournament strategies
- Build strong relationships and serve as a primary interface with golf courses, hotels, sponsors, media, and players
- Supervise all assigned event staff from the company and contracted
- Provide oversight of operations, staffing, revenue and expense management, and both internal and external communication
- Manage all vendor relationships throughout the year
- Develop and assume fiscal responsibility for an operating budget explicitly created for each event
- Monitor revenue and expenses to ensure budget goals are met
- Provide event budget analysis and review with management
- Select tournament vendors, contractors, and merchandise
- Develop and implement an effective operating structure for planning, preparing for, and executing each tournament
- Develop a list of required resources, including personnel, merchandise, supplies, signage, rental equipment, etc.
- Serve as primary tournament contact for host golf clubs, hotels, and media.
- Responsible for pairing, starting, scoring, compiling results, and on-site event announcements
- Develop and implement the entire operations plan for a successful event, including marketing, sales, pricing, format, scoring, prizes, merchandise, inclusions, add-ons, etc.
- Create and manage event digital marketing/social media plan
- Meet with all interested parties regularly to ensure that goals and objectives are met, including the tournament plan detailing, tasks, timelines, responsibilities, and contacts
- Coordinate schedules, marketing, promotion, course/hotel/location selection, rules officiating, scorecards, starting and scoring, groupings and starting times, press releases, prize giving, entertainment, F&B, reporting summary, and event wrap-up.
- Develop sponsorship offers and assist in sponsor identification and contract closures
- Develop pricing and packaging of all sponsorship opportunities
- Identify and oversee all sponsorship contracts and opportunities for new revenue streams
- Bachelor’s degree required in sports management, marketing, tourism, or related field
- Minimum of ten (10) years of experience in a leadership role at an event management company or equivalent experience in business
- Experience running golf tournaments is preferred
- Exemplary verbal and written communication skills with high-level presentation ability
- Flexibility to work both independently and collaboratively in an entrepreneurial environment
- Proficiency in PowerPoint, Word, Excel, Social Media, and golf scoring software
- In addition to working standard business hours Monday through Friday, availability to work nonstandard hours on weekends, holidays, etc.
- Experienced in tournament operations and Rules of Golf
- Experienced in public relations and public speaking
- Service and customer-focused attitude