One of the key topics to be addressed at the 2017 Asia Pacific Golf Summit will relate to the growth of golf tourism in Southeast Asia and how the region should prepare for the expansion. Golf Tourism is a perfect fit for the Summit’s theme which is NEW DIRECTIONS. This is the theme that will help the golf club industry in the region to understand the full potential of golf tourism and how the region can tap into the opportunities presented. As a point of interest the first major presentation on golf tourism was made at the inaugural Summit back in 2007 in Singapore. To address the topic, Mark Siegel, founder and managing director of Golfasian, the multi-award winning specialist golf tourism agency has been engaged to speak at the Summit. Siegel is a pioneer in the promotion of golf tourism in Southeast Asia and is a strong believer in a tripartite effort to grow golf tourism in the region. “The new direction going forward would require government agencies, tour operators and golf course operators to come together to develop our products and make absolutely sure that what we have to offer is world class,” explained Siegel. Golf tourism is essentially an “experiential service” and as such, it is imperative that all parties concerned should strive to deliver the best golfing experience for golf tourists always. Golf tourism is a multi-billion dollar sector of the tourism industry in general and given its financial impact on countries and their economies, working towards delivering a product that will have golfers returning to the region takes on an increasingly important mission. There’s no better person than Siegel to serve as the master to guide all those interested in having a stake in golf tourism as the sector picks up a head of steam and grows. Come listen to him. Just sign up now to reserve your seat. REGISTRATION FOOTNOTE: Kindly note that we are now accepting delegate registrations to the Summit and you can register on-line at: https://secure.golfconference.org/event/asia-pacific-golf-summit-2017 Hotel room registration will come on-line within the next few weeks as the Sheraton Danang is a brand new property and is going through its final stages of completion. As soon as the room reservation system is operational, we will advise all registered delegates. Thank you for your co-operation.